Collects weekly source records from the approved browser-access source list for TL content review.
LIVETurns Max’s source packet into a short TL opportunity brief with source caveats and content angles.
LIVEAudits the weekly intelligence opportunities for creative strength, audience psychology, differentiation, hook quality, positioning risk, and TL brand fit before drafting.
LIVESelects what is worth using before creative drafting or client-facing interpretation begins.
MANUALStarts downstream creative drafting after source scan, Amira synthesis, and TL/Ben selection are complete.
MANUAL29 TL-approved sources grouped by citation and use tier.
Primary proof / factual backbone
Official ABS and RBA sources. Use these when TL needs factual confidence, not just market chatter.
Use for proof, factual backbone, quantitative grounding, and claim support. Capture release date, version, table/series, and source URL before using.
Market / industry context
Market, policy, planning, supply, development, finance, and institutional property context. This tier helps TL spot the bigger story around the market, but it is not neutral proof by default.
Use for context, framing, policy pressure, planning/supply signals, and institutional sentiment. Pair with Tier 1 sources before making factual proof claims.
Consumer / investor / channel signal
Property media, investor commentary, broker/lender channels, and consumer finance signals. This tier is excellent for hooks, objections, sentiment reads, article ideas, and what Matt should comment on.
Use for audience signal, buyer/investor sentiment, content hooks, broker/lending mood, and article opportunities. Article/report URL and date are required before citing.
Competitor / inspiration only
Competitor, founder, offer, funnel, positioning, and content-pattern references. These sources help TL understand topic selection, founder POV style, proof/framing mechanics, and Instagram/LinkedIn distribution patterns.
Use for inspiration, pattern recognition, positioning, funnel analysis, and founder-tone cues only. Do not cite as proof, copy creative, or automate login-gated social profiles.
Weekly brief shape
The final weekly Slack brief should be grouped by opportunity type, not by source. It should answer: what can Matt / Tomassi Lanigan credibly talk about this week?
- Market proof - official data points that can support credible factual claims.
- Policy / planning pressure - policy, approvals, planning, supply, and reform signals.
- Buyer sentiment - what buyers, renters, and mainstream property audiences are reacting to.
- Investor behaviour - what investors appear to care about, fear, chase, or misunderstand.
- Lending / finance conditions - rates, borrowing power, broker/lender signals, and mortgage pressure.
- Development / supply pressure - approvals, construction, land, delivery, and builder/developer constraints.
- Competitor / positioning patterns - offer, funnel, and content patterns worth noticing, never proof.
- Possible TL content angles - practical prompts Matt/TL could credibly use.